From the customer:
Also, when we look at the generated tickets, The event date is much more eye-catching then the block information (the time slot people actually booked). You can see what I mean in the attached image.
According to the example in your own demo. I think at least 70% of the attendees will show up on the 27th instead of the 31st. Especially when people booked a few weeks before and the dates aren’t top of mind anymore.